The Challenge
Bristlecone, a global SAP consulting firm, needed a brand film that would resonate with enterprise procurement teams and C-suite buyers across the US, UK, and APAC — while remaining authentic to their Bangalore engineering roots.
The Approach
We developed a 3-minute cinematic brand narrative structured around three pillars: global reach, technical depth, and human expertise. The film featured real consultants, real project environments, and a carefully crafted voiceover that spoke directly to enterprise buyer concerns (reliability, scale, partnership).
Production Details
The Outcome
The film was deployed across Bristlecone's enterprise sales cycle — embedded in proposal decks, website homepage, and LinkedIn campaigns. Within 6 months:
Key Learning
For B2B brand films, specificity beats aspiration. Showing real consultants solving real problems outperformed generic "innovation" narrative by a significant margin in audience retention metrics.